A biscuit giant doing ₹3,000+ crore in revenue. On every shelf in India. Missing from every feed. Your job: fix the second part.
Butter Bite. Marie Lite. CNC. Snakker. "Haq Se Maango." Plants across India, 20+ countries, and three generations of one family behind it. Millions of Indians grew up on us.
Priyagold is about to become the biggest and the loudest in the category.
This brief decides who runs that budget.
A 45-year-old has memories of Priyagold. A 22-year-old has seen the pack at a kirana — and has zero relationship with the brand. We never really showed up online. No strategy, no budget, no system. Just posting.
If the honest answer is no — it's out. We want famous, not visible. Cool, not present. Viral on a schedule, not by accident. And it's all built from zero: no old plan to protect, nothing to unwind.
You build the whole strategy and get it executed — yourself, or through anyone you want.
Split the work across five sub-agencies or do it all in-house — your call, your arrangement. What's non-negotiable: we deal with you, and you own the outcome. Strategy, quality, timelines. All of it. Full stop.
That's the position. You write the playbook — narrative, voice, look, and exactly which Gen Z.
Both Gen Z-first. A strong LinkedIn page — not a token one.
New idea every month. One test: would you share it?
Never done SEO. Ever. Fix the website → start ranking. Blank page, all yours.
Where the country is watching — we're there. Big trailer, new show, cricket night.
This is not a someday thing. Priyagold is launching 2 new chocolates — with 5 big Bollywood celebrities being onboarded as the faces — and you own their digital launch end to end:
Your pitch should tell us how you'd take a new Priyagold chocolate from unknown to unavoidable. This is the first big thing you'll do for us — treat it like the main event, not a line item.
Through the year, our sales team will call with exactly this kind of problem — a city, a region, a number that needs to move. You build the localized playbook:
This will happen. Multiple times a year. Your pitch must include one fully worked example: lift Ahmedabad, end to end.
Super stockists. Distributors. Retailers. The backbone of a ₹3,000 Cr supply chain. They deserve their own campaigns — not leftovers from consumer marketing. Two audiences, two jobs:
Our existing trade partners should be the first to feel the new Priyagold — visible, celebrated, in the loop before consumers are.
New retailers, distributors and super stockists should already know who Priyagold is becoming — and have an easy door to walk through.
⚡ Everything in the chips above is a spark, not a spec. If your best trade idea is something we haven't imagined — that's exactly what we're paying for. Same creativity as the consumer work, aimed at the supply chain. You own it end to end.
Every rupee allocated across the pillars, every allocation justified, every month re-steered by what's working. The split below is illustrative — the real one is your pitch.
Your agency fee sits separately — never blended into the working budget.
We're open to working with multiple agency partners. If you're elite at even one of the five pillars — or one of the missions — raise your hand. Memes only? Performance only? Trade campaigns only? Celebrity launch scripts only? We still want to hear from you.
Tell us what you can own in the form below — we'll build the best possible bench.
Drop your details — our team will reach out to set up the pitch conversation.